If you are about to or have a small online store, you would probably wonder how to get a loyal stream of customers. Before getting into special offers and free shipping, there is one very important part you need to work on. It is getting high-quality images for your products. Using good pictures can help build trust among your customers because “seeing is believing!”
You may ask why images are that important. Consider the following scenario. You walk into a shopping mall to buy bread. What is the first thing you do? Of course you will judge the product with your eyes. People trust what they see. This is why it is important to use quality images in your site.
First things first, in order to get a great photo you will need a professional photographer for that job. Using a high megapixel camera and right equipment can be expensive but it is worth the money. As soon as the shooting process is complete, doing a post-processing can make it attractive and bring the photograph to the web standards.
Using a well-processed image can result in:
- Making the page more attractive
- Saving customers’ time
- Building trust among customers
Even though the main purpose of a product image is to describe the goods to the customers, it also acts as a piece of art that decorates your page. By adding a splash of color to blogs of texts, you are making your site more attractive and inviting. Customers are most likely to visit pages that contain images than pages that have boring paragraphs of plain texts. So, obviously having an attractive image increases the number of visits.
People now-a-days have low attention span. A scientific study shows that human’s attention has decreased than a goldfish’s attention span. In other words, you can even make a goldfish stare at your site longer than an average human. Instead of reading the description blog, people will prefer some visual aid that explains the product than paragraphs.
A seller who uses high-quality images in his/her page will create a good impression among the customers. By showing yourself as a well-established vendor, visitors will automatically trust you and become your loyal customers. It can only be continued by consistency and quality of the images you use.
Another factor that a good image influences is breaking the touch-and-feel barrier. It is a disadvantage that online shopping holds. In real world shopping, people have the option to touch and sense the quality of the materials such as fabric and furniture, which is impossible in online shopping. Lucky for us, we can almost give the customers that experience by using quality images.
Here are few tips for breaking the touch-and-feel barrier.
Providing Maximum Zooming Capacity
Some materials like textiles and timbers needs to be examined closely to understand the advantages and effects. Some people would like to know the knit and weave of a fabric more than just reading about it. It may be impossible to make your customers feel your products but thanks to the technology it is always easy to show them. By providing the extreme zooming capacity, your customers can view the fabric construction closely as if they are purchased in a shop.
Offering A Realistic Experience
Instead of giving a single image with multiple color and fabric options, it will be much better if customers can view individual images for each color and fabric combo. With the technology of the present age, anything is possible. If the image changes according to the option selected, your customers will get an exact estimate of the product’s look they are about to purchase.
These are the few good ways to break the “touch-and-feel barrier” in an online shopping store. There are many way to capture the interest of a customer. Some are attracted by price, some by feature and some by function. But there is always only one way to steal a customer’s first look and that is a good product image. If you understand the importance of an image in your online store, then it is without any doubt that you will do well in online sales and e-commerce store management.